{"id":78965,"date":"2026-03-06T10:53:25","date_gmt":"2026-03-06T15:53:25","guid":{"rendered":"https:\/\/destinationmuncie.org\/?post_type=tribe_events&p=78965"},"modified":"2026-03-06T10:53:25","modified_gmt":"2026-03-06T15:53:25","slug":"intersessions-the-sugar-rush-is-over-why-your-ai-strategy-needs-sobering-up","status":"publish","type":"tribe_events","link":"https:\/\/destinationmuncie.org\/event\/intersessions-the-sugar-rush-is-over-why-your-ai-strategy-needs-sobering-up\/","title":{"rendered":"Intersessions: The Sugar Rush is Over – Why Your AI Strategy Needs Sobering Up"},"content":{"rendered":"

How to build the data foundation required to stop playing and start scaling.<\/strong><\/p>\n

Is your business artificial intelligence (AI) ready? Too many people use AI like a glorified search or auto complete without doing the necessary steps first. By the time most businesses figure it out, they are getting lapped by those who used a different approach from the start.<\/p>\n

In this session, you will learn about data cleanliness, internal processes and governance, using your data to train the tools, and how to use AI with end goals in mind.<\/p>\n

ABOUT OUR SPEAKER: <\/span>CHRIS THEISEN<\/h4>\n

I am a B2B Tech Stack Strategist who specializes in integrating marketing and sales systems to drive efficiency and growth. For over a decade, I\u2019ve focused on the hard part: translating go-to-market strategies into the real-world processes and technology that allow businesses to scale without the grueling hours of human intervention. I fix the messy, disconnected systems that kill productivity and obscure the data you need to make sound decisions.<\/p>\n

I live in a home on a brick street in Old Town Noblesville that is over 160 years old and sits within a National Historic District. My wife and I love anything historic or antique; exploring historic towns and areas, antique stores and supporting their small businesses. I’m a community advocate and love to support and volunteer for organizations and events that make our downtown the unique place it is. I’m a sports junky and have newly been enthralled by the Darts World Championship. I enjoy craft beer, even though my wife thinks it all tastes like “rubber tires”, and local coffee shops if they have a good dark roast.<\/p>\n

ABOUT INTERSESSIONS<\/strong><\/p>\n

It\u2019s a fact. Marketing is constantly evolving. Join us for free interactive marketing sessions, powered by Intersection<\/a> marketing + branding agency, as speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. Meetings are held six times annually with ongoing content and discussions shared on our social media, email newsletter, and more.<\/p>\n

8:00-8:30 \u2013 Networking + Breakfast
\n8:30-8:45 \u2013 Attendee Introductions
\n8:45-8:50 \u2013 Sponsor Spotlight
\n8:50-9:30 \u2013 Introduction to Speaker and Presentation
\n9:30-9:35 \u2013 Break\/Refill on Breakfast
\n9:35-9:50 \u2013 Q & A
\n9:50-10:00 \u2013 Final Comments, Announcements and Adjourn<\/p>\n","protected":false},"excerpt":{"rendered":"

How to build the data foundation required to stop playing and start scaling. Is your business artificial intelligence (AI) ready? Too many people use AI like a glorified search or auto complete without doing the necessary steps first. By the time most businesses figure it out, they are getting lapped…<\/p>\n","protected":false},"author":7,"featured_media":78968,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[132,128,149],"class_list":["post-78965","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-educational","tribe_events_cat-free-event","tribe_events_cat-networking","cat_educational","cat_free-event","cat_networking"],"acf":[],"_links":{"self":[{"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tribe_events\/78965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":1,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tribe_events\/78965\/revisions"}],"predecessor-version":[{"id":78970,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tribe_events\/78965\/revisions\/78970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/media\/78968"}],"wp:attachment":[{"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/media?parent=78965"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tags?post=78965"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/destinationmuncie.org\/wp-json\/wp\/v2\/tribe_events_cat?post=78965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}